Later, in 1958, the brand is replaced by ‘Christian Dior by Roger Vivier’. Christian Dior and the industrialist Marcel Boussac join forces to create the Christian Dior couture house. On December 16, the couture house opens at 30 Avenue Montaigne, with three ateliers and a staff of 85 people. Christian Dior is born in Granville, Normandy, on January 21, to Alexandre Louis Maurice Dior and Marie-Madeleine Dior (née Martin), the second of five children. The family is comfortably off thanks to its fertilizer and chemicals manufacturing business founded in 1832.
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Frédéric Castet, head of the tailoring workshop since 1953, becomes Creative Director of the Haute Fourrure collections. Following a series of pieces in the magazine ELLE in the summer of 1951, Christian Dior publishes his first book, Je Suis Couturier (published in English as Talking about Fashion in 1954). Christian Dior is awarded the French Legion of Honor for his contribution to the textile industry and fashion craftsmanship. Christian Dior is employed by the house of Lucien Lelong as a designer.
Carefully conserved in the world’s great museums and institutions, these fashion treasures have been photographed and exclusively compiled for this indispensable collection. The photos from the campaign were shared on the official brand’s accounts on social media. Though the Dior brand was founded on ideals of feminine beauty and classic, timeless fashion, over decades, it has evolved into bold, feminist, and powerful designs. Ahead, learn about the history of Dior and how the brand grew into what it is today.
Philippe Guibourgé creates Miss Dior, the couture house’s ready-to-wear line. A page from the collection chart for the Spring-Summer 1958 collection. This document lists the looks by typology according to the activity and the time of the day. The look is identified thanks to a sketch, its atelier, its fabric, its name, and the name of the model who will be presenting it. Christian Dior-New York opens on Fifth Avenue with an exclusive collection of luxury ready-to-wear and accessories created on the premises.
Also in 1950, Christian Dior was the exclusive designer of Marlene Dietrich’s dresses in the Alfred Hitchcock film Stage Fright. In 1951, Dior released his first book, Je Suis Couturier (I am a Couturier) through publishers Editions du Conquistador. The company operated firmly established locations in Mexico, Cuba, Canada, and Italy by the end of 1953.[10] As popularity of Dior goods grew, so did counterfeiting.[10] This illegal business was supported by women who could not afford the luxury goods. Legendary fashion designer Christian Dior exploded onto the Paris fashion scene with designs that flew in the face of wartime restrictions and reintroduced a femininity and focus on luxury to women’s fashion.
In 1955, aged only 19, Yves Saint Laurent was named assistant to Christian Dior. Following the sudden passing of the founding couturier in October 1957, he became the Creative Director of the House. His emblematic first collection, Trapèze, freed the body and instilled a spirit of emancipation, encapsulating the youth of the 1960s. His bold designs were inspired, among other things, by the Beatniks, for the Dior Fall-Winter 1960 collection. Christian Dior dies of a heart attack in Montecatini, Italy, during the night of October 24. In accordance with his wishes, Yves Saint Laurent, his first assistant at the studio since 1955, is appointed Creative Director of the fashion house.
This world-class facility enables them to develop their activities under exceptional conditions and pursue ambitious scientific research programs. Located in the heart of Cosmetic Valley, the French competitiveness cluster near Orléans, Hélios supports the Parfums Christian Dior production site in Saint Jean de Braye. Hélios’ six buildings span 18,000 square meters, including 7,100 square meters of labs.
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